Helping a business growing online through a fresh new personal branded website


THE FAT FUNERAL approached QUARTZ Agency for their marketing needs with the task of creating a stunning, user friendly and ecommerce website that would help the brand to attract and engage with a local clientele.


Website Design & Build, Ecommerce, UX Experience, Research, Strategy, Analytics, SEO, Personal Branding

Context && Challenges Challenges

Based in Miami, The Fat Funeral offers and delivers health and wellness programs designed to improve the quality of your life. We helped the brand to stand out from a competitive market by establishing a consistent personal branding around its inspiring and passionated founder, Chandra Cardelli, who has reached the pinnacle of her profession.


Looking to stand apart from the competition of the local Miami market, we designed and developed a fresh new ecommerce website personal branding oriented for The Fat Funeral.


The website was designed focusing on the expertise and personality of Chandra. Through the intuitive navigation, users are able to view the daily schedule, sign up for yoga group classes, and learn all that the brand has to offer at its one of a kind gym & wellness program. The website also features a shop where clients can buy The Fat Funeral branded products.


Along with the brand new website, The Fat Funeral wanted to increase organic traffic to their website in the hopes of attracting new clients in the Miami local area. In order to help the brand to rank higher in search results (SERPs) we performed extensive SEO work.
6 months after launch we saw some fantastic results including +120% traffic, specifically +35% in search engine ranking and 20% in monthly leads increase.
+ 0 %
Global Traffic
+ 3.5 %
Search engine ranking
+ 0 %
Monthly leads increase

Your brand is extraordinary,extraordinary, your digital presence has to be as well.