THE SOCIETY OF SCENTSCENT
Disrupting the perfume industry for a new generation
QUARTZ was asked to aid in the positioning of SO SCENT° ‘s brand towards a greater sense of quality and luxury for its consumers. Finding themselves in a digital age and at a stage where millennial-minded consumers are dominating the luxury market, they decided they needed new acquisition channels, such as SEO and PPC, that would allow them to reach new target audiences.
Digital Marketing Strategy, Content Creation, SEO, Social Ads, Ecommerce Optimizations, Research, Strategy, Analytics
Context && Challenges Challenges
Based in New York, SO SCENT° is a perfume brand that breaks the traditional rules of perfumery. The brand offers a creative and audacious collection of 5 fragrances, hype, genderless, long lasting, handcrafted from the highest quality ingredients. In an environment as competitive as the cosmetics and perfume industries, SO SCENT° came to us looking for a way to stand out.
OUR SOLUTION && RESULTS RESULTS
With a strong focus on brand recognition and conversion campaigns through content marketing, paid social and search channels, we got to work on a holistic strategy for the brand. Our multi-channel approach included:
Campaigns utilizing custom audiences, lookalikes audiences, remarketing & internal audiences to grow social proof and educate potential customers about the brand.
SEO | Content Marketing
There were clear opportunities to consolidate the organic traffic through the website blog, which constituted a significant portion of the website traffic. We identified this as a key opportunity to drive further growth.
Analysis of site to optimize the conversion funnel and improve the pathway to purchase. We also conducted home and product-page template modifications to address potential breaks in the conversion funnel.
Our strategy worked to help turn pages viewed into products ordered, with significant growth in a number of revenue-focused metrics within the very first month. Here are some high points from what we were able to accomplish with SO SCENT°:
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Orders Increase in Month 1
CTR from Social Ads