Creating and developing an innovative online fashion service from A to Z
Outfit Stories approached QUARTZ to create their custom-designed website and a comprehensive omnichannel digital marketing strategy to promote the new direct-to-consumer online styling service.
Website Design, Website development, Ecommerce Optimizations, Research, Strategy, Analytics, Content Creation, Copywriting, SEO, Social Ads, Google Ads, Email Marketing
Context && Challenges Challenges
Outfit Stories is an online styling service that connects women with fashion experts to help them build their outfits for any occasion. As a new online fashion service, all the Outfit Stories branding & marketing strategy needed to be conceived.
OUR SOLUTION && RESULTS RESULTS
Outfit Stories was looking to not only create a cheerful and playful look, but to also think about the functionality and user experience all together. The website includes an interactive quiz to collect users outfit wishes and body measurements (type of outfit, occasion, size, budget etc..) to help the stylists to create a style board of the outfit based on the client information. The user experience, functionality and design all needed to be reconsidered to work flawlessly across all devices.
Our digital marketing specialists conceptualised a roadmap with the primary goal of generating qualitative traffic drivers to the website to not only create brand awareness but also engagement focused campaigns, testing a variety of advertisement formats, markets and target audiences to identify best practises for future marketing campaigns.
Key Development Areas
- Social Media
- Paid Social
- Pay-per-click advertising
- Email marketing
- Content Marketing (Content Calendar creation & production)
- SEO (Search Engine Optimization)
With our support Outfit Stories have been meeting the projected targets which were calculated and anticipated during the discovery phase.
Since the launch of activity Quartz was able to support the brand to reach 100% of projected traffic. Other key stats following the launch include 3.67% of average clickthrough rate on paid channels, 3.4x of average Facebook ROAS.
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CTR (Clickthrough Rate)
ROAS (Return on Ad Spend)