Building a luxury yachting brand online through a brand new, cutting-edge website
Mystic Luxury Yachting, a leading full-service superyacht company, specialising in luxury yacht sales, asked our team to design and build a brand new, trustworthy website to establish online the luxury yachting company.
Website Design & Build, Research, Strategy, Analytics, SEO
Context && Challenges Challenges
MYSTIC Luxury Yachting provides exclusive high-end services and tailor-made solutions, from seasonal charters with the finest yachts to destinations throughout the world. They requested a sharp, luxury online presence to showcase their yachts for their HNWIs and UHNWI audience.
OUR SOLUTION && RESULTS RESULTS
We built a brand new multilingual & multi-device high-end luxury website designed in the manner of a magazine to enhance their yacht portfolio and establish the brand online, using the latest SEO techniques.
We designed the new site focusing on UX. We installed user tracking software, Hotjar to understand the existing current user journey. We also used Google Analytics data to build new and optimized user journeys that would appeal to MYSTIC’s target audience. We opted for a clean, modern and minimalist design, introducing features to ease user experience and CTA’s to increase the conversion rate. As always, we designed both a desktop and mobile site.
Besides the launch of the new website, our digital marketing team put together an SEO strategy which allowed us to utilize the new technical website’s structure to hit ambitious traffic. By providing SEO consultancy services we have helped the yachting company to get to the top positions on many of long tail key search terms.
6 months after launch we saw some fantastic results including +120% traffic, specifically +70% increase on mobile and, 50% increase in online conversion rate.
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