BARNES NEW YORK
Promoting an exceptional luxury property through digital solutions and PPC strategy
We worked with BARNES NEW YORK, a luxury real estate agency in New York, to promote a rare $33,000,000 property located in the sky of Park Avenue, Manhattan with the objective to generate high quality leads by developing a targeted paid performance marketing strategy.
Website Design, Website development, Content Creation, Research, Strategy, Analytics, Social Ads, Google Ads
Context && Challenges Challenges
With an international clientele and a worldwide reputation, BARNES New York agency brings to their customers a level of expertise and services worthy of the most exclusive places in which it is present.
OUR SOLUTION && RESULTS RESULTS
We were tasked with establishing a clean landing page as a base for advertising and deploying the online paid advertising strategy that followed.
We designed and developed a fully responsive interactive landing page showcasing the beauty & location of the property using stunning photography, an intuitive, user-friendly design and an interactive map of the neighborhood. We used strong and compelling CTA’s and several trust signals to increase the conversion rate.
Paid Performance Marketing Campaigns (PPC)
We managed to hugely increase lead generation through PPC campaigns (Facebook / IG / Google Ads) by adding high attention to account structure logic, leveraging analytics data and utilising strategic audiences. We also include Facebook form ads to optimize lead generation and compete against competition.
Despite a sensitive COVID-19 crisis context, the 3-months campaigns have generated more than +100 high-quality leads from UHNWI audience at an $30 cost per lead and 15% conversion rate.
Cost per Lead