Generating high quality leads for luxury real estate through PPC campaigns
BARNES Miami partnered with QUARTZ, a top Miami-based digital-marketing agency with a goal of driving high-quality, paid-search leads that could help their agents be more successful.
Website Design, Website development, Content Creation, Research, Strategy, Analytics, Social Ads, Google Ads
Context && Challenges Challenges
For over 20 years BARNES has been a leading international player in high-end residential real estate, and is now established in the world’s most popular cities and top holiday destinations. BARNES Miami wanted to promote 9 new luxury developments programs in Miami and were not getting any leads through their website.
OUR SOLUTION && RESULTS RESULTS
We created a high-converting result-oriented landing page that properly suits the aim of PPC campaigns – followed by an omni-channel ads strategy on Facebook / IG / Google Ads platforms.
We first created a high-converting, and results-oriented landing page that captured the stunning beauty and quality of the 9 new development programs located in Miami. Eye-catching and concise headlines, strong calls to action and lead-generation forms were used to increase and optimize the conversion rate.
On Facebook/IG, we were able to prospect new potential customers by using the Lookalike audience tool offered by the Facebook platform, and merge these with an internal base audience to generate a strong uptick in lead generation.
On Google Ads, we carefully selected the best mix of highly-targeted keywords, keyword match types and location targeting to get ads in front of the right audience while crafting highly-relevant ad copy to stand out from the competition and drive leads at the highest possible conversion rate.
30 days into the client engagement we exceeded the goal by delivering high-quality, paid-search leads at an $18.60 cost per conversion and 11.5% conversion rate.
Cost per Lead