ARGOLF

Helping a luxury golf brand to expand in the U.S through an omnichannel marketing strategy

OVERVIEW

ARGOLF, a French golf company partnered with QUARTZ to develop and implement a full marketing strategy to help the brand stand out in the competitive US golf market.

Services

Digital Strategy, Ecommerce Website Optimizations, Content Creation, Research, Strategy, Analytics, SEO, Social Ads, Google Ads, Videos Campaigns, Print Marketing Materials.

Context && Challenges Challenges

Argolf is a French golf company producing the finest premium putters & irons in the market. ARGOLF’s putters and irons lines are conceived in a research lab with a single goal: to achieve high performance while combining design and precise aeronautical technology, with an unwavering commitment to exactitude and quality.

After a successful run in France, ARGOLF launched the brand in the USA in 2017. The brand needed to increase its brand awareness, build their audience, while increasing sales and revenue.

OUR SOLUTION && RESULTS RESULTS

To support this development, we created a robust marketing strategy and material designed for the golf industry traditional channels: website and e-commerce re-launch, social media, advertising campaigns, digital content, traditional print and video campaigns.
Using the content strategy and visual brand narrative as the foundation, we designed and composed compelling content for a multitude of channels, enabling the brand to shine through each channel.

Our multi-channel approach to digital strategy included:

  • Branding Strategy (including print & sales material)
  • SEO / Content Marketing
  • Social Media
  • Social ads (Facebook / Instagram Ads)
  • Search Campaigns (Google Shopping / Search / Display)
  • Email marketing
  • Development / UX optimizations for e-commerce
Along our 2 years of partnership, we have successfully created campaigns for product pre-sales and product launches, as well as created advertising for long term sustainability. We helped Argolf to expand the brand’s reach and position it as one of the top luxury golf brands on the US market.
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traffic
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sales
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Decrease in Cost Per Acquisition

Your brand is extraordinary,extraordinary, your digital presence has to be as well.

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